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VIP tourists opt for wild and wacky tours – and they don’t come cheap, although some visits are paid for by Swiss banks to cultivate businessA Swiss bank has paid for 20 “high net-worth” clients from China to travel to its Alpine headquarters to collect mud and grass that will then be used to make their dinner.迷你倉The unusual invitation shows how the European country has found a unique way to appeal to an increasing number of Chinese VIP tourists roaming the world in search of novel experiences.Among other quirky tour options, visitors can be guided by a “crazy cook who calls himself an alchemist”, said Peter Zombori, founder of Premium Switzerland, a service provider that caters to the ultra-rich.Avant-garde chef Stefan Wiesner, owner of the Gasthof Roessli Hotel, “takes groups on horses, rides with them into nature and collects herbs”, said Zombori, adding that they even use soil in the preparation of certain dishes. “We kind of force them to do that,” he said. “They don’t have that in mind right away. If you live in Beijing, there is no nature. It’s just big skyscrapers and lots of traffic.”Of the 500 to 600 clients Zombori said he had hosted last year in Switzerland, 40 were Chinese with assets of more than US$50 million – up from 15 a year earlier.The number of mainland Chinese visitors to Switzerland reached 60,821 in May, an increase文件倉of 18 per cent from a year earlier, according to the Swiss Federal Statistical Office.Chinese account for 4.5 per cent of summer guests at the Kempinski Grand Hotel des Bains, one of Saint Moritz’s finest, said the hotel’s Betina Welter. “The number of Chinese individual guests has been continually increasing,” she said.Unlike Zombori’s Russian or Arab clients, who travel on their own account, most Chinese VIP visits are by invitation from banks, he said. “It depends on the efforts of the Swiss banks. They are very much focused on the Chinese market,” he said.The typical wealthy Chinese tourist spends three to four days in the country, and then travels to Milan, London, Paris or Trier in Germany, where Karl Marx was born.Zombori rents out chalets that cost up to HK$2 million a week. He also organises tours to watch- and cheesemakers, as well as hikes in the Alps.He hosted his first Chinese client five years ago and recalls how “the owner of a very large internet search engine was not our typical Chinese top VIP”.“He was low-key, until he passed a watch store and spontaneously bought two watches the price of a house,” he said.In another recent trend, rich Chinese have headed to Switzerland for medical treatment including post-cancer rehabilitation and anti-stress remedies, Zambori said.A week-long stay can cost HK$420,000.Harry’s view A10存倉